Why are enterprises slow to adopt machine learning?

Machine learning has the potential to transform the way organisations interact with the world, to move faster and to provide better customer experience. But while machine learning's long-term potential certainly looks bright, its adoption in the enterprise may advance more slowly than originally thought. Part of the challenge is a lack of understanding around what machine learning is. Machine learning is an application or subset of AI, which is generally thought of as higher-order decision-making intelligence. Machine learning is really about applying mathematics to different domains.