How McDonald's Is Using Data, Machine Learning, and AI to Accelerate Growth

"Our acquisition of Dynamic Yield has brought us a lot of excitement," says McDonald's CEO Steve Easterbrook. "Very simply put, in the online world when we're shopping and we pick an item and put it into our shopping basket, any website will automatically suggest two or three things to go along with it. We're the first business that we're aware of that can bring that into the physical world. Steve Easterbrook, CEO of McDonald's, discusses how the company is using technology to elevate the customer experience and accelerate growth in an interview on CNBC: As we've executed the growth plan we've spent the first two years, three or four years ago, turning the business around. Now we've had a couple of years of growth.