Google Finance Head: Anything That Can Be Automated, We Strive to Automate

CFO Journal talked to Kristin Reinke, vice president and head of finance at Google, about those new technologies and how they accelerate the quarterly close, the use of spreadsheets in finance and the things that cannot be automated. This is the fourth part of a series that focuses on how chief financial officers and other executives digitize their finance operations. WSJ: What are the core parts of your digitization strategy? Kristin Reinke: We try to focus on the most important things: Automation and [how] we can improve our processes, being better partners to the business and then [reinvesting] the time we save into the next business challenge. WSJ: Which tools are you using?