The science behind the perfect gift is to focus on experiences

Researchers scoured the literature to find the common pitfalls of gift giving Givers can go wring by focusing too much on the immediate reaction Expensive gifts may give a wow factor, but a more thoughtful gift is better They advise putting yourself in the receiver's shoes and thinking about what they might get out of a gift in the long term They advise putting yourself in the receiver's shoes and thinking about what they might get out of a gift in the long term Gift giving can be tricky, but science could have the answer. Surprise gifts aren't always a good idea, especially if its not on their wish list But something less physical, such as tickets to a show, could bring more enjoyment in the long term Socially responsible gifts, such as charity donations in someone's name, may not leave someone feeling'warm' towards you Practical gifts can be great because the receiver will get use out of them Put yourself in the person's shoes and think about what they might get out of a gift in the long term Surprise gifts aren't always a good idea, especially if its not on their wish list Socially responsible gifts, such as charity donations in someone's name, may not leave someone feeling'warm' towards you Put yourself in the person's shoes and think about what they might get out of a gift in the long term Like nothing on Earth: An'impossible' crystal is discovered... Video game hacker builds an incredible virtual Atari 2600... Google now speaks EMOJI: Tweeting the firm gets you an... The two-seater solar plane that will soar to the edge of... Like nothing on Earth: An'impossible' crystal is discovered... Video game hacker builds an incredible virtual Atari 2600... Google now speaks EMOJI: Tweeting the firm gets you an... The two-seater solar plane that will soar to the edge of... Heartbreaking moment dog says goodbye to dying owner Horrifying moment woman is kicked down the stairs by stranger Lads post the rudest mannequin challenge from "Scottish party" Road rage! Motorist nearly wiped out by duelling drivers Police officer filmed punching man as he's arrested in London So-called Islamic preacher in heated dispute with cyclist'Put it away!' Piers Morgan says Madonna should'act her age' Heartbreaking moment little boy says'goodbye' to pet dog BaoBao Is he fur real?