When Siri says some-thing amusing, is it a man or a machine?

Do we want our phones, tablets and watches to have a personality? Would we like them to be meek and compliant, bold and outspoken or hovering somewhere in between? This week it was discovered that Apple's voice assistant, Siri, certainly doesn't mess about if anyone dares to ask how tall former American Olympic decathlete Bruce Jenner is. "Caitlyn Jenner is 6ft 2in tall," it replies, with no reference to the recent transitioning of arguably the world's most famous transgender woman. Siri has since been widely applauded for having no truck with people who insist on using Jenner's old name, but others have railed against the "left-leaning tech elites" who dared to program Siri to respond in such a way.