SAPVoice: In Just 24 Hours, Machine Learning Delivers Your Custom-Designed Adidas Sneakers

Adidas is inviting all sports enthusiasts to join its product design team, using machine learning to transform the customer experience appropriately enough with speed and agility. "We haven't created a separate digital strategy," said Adidas CIO Michael Vöegele. "Digital technology is the enabler to help us achieve our objective to be the best sports brand in the world. To change people's lives, you need to build direct relationships with your consumers." Vöegele spoke during the keynote on the last day of the SAPPHIRE NOW and ASUG Annual Conference, sharing his company's vision to co-create a new supply chain with customers.