Amazon's Alexa has a new voice, Jeff Bezos reveals in Super Bowl ad

Kraft and Pringles are among some of the few. It only takes a couple seconds, but Amazon gave consumers their first listen to Alexa's new voice. The change is part of a 90-second ad running during Sunday's Super Bowl LII, called "Alexa Loses Her Voice." The ad starts with a very concerned Jeff Bezos discovering his prized digital assistant has lost her voice, with the company scrambling to replace it. Alexa's replacements feature some hilarious alternatives, including chef Gordon Ramsey, rapper Cardi B, actress Rebel Wilson, and actor Anthony Hopkins, who is downright creepy as he answers an Amazon Echo Spot owner.