The Next Revolution of Search

How we search is undergoing a sea change. The Next Revolution of Search report, produced in association with Microsoft, explores the shifts taking place at the intersection of marketing and cutting-edge artificial intelligence technology, taking readers through insights from our survey of more than 2500 consumers of search technology. The survey of 2,687 American adults supports insight gleaned from more than 25 interviews with futurists, scientists, and marketing practitioners. The Next Revolution of Search covers privacy issues in an unprecedented future, how new technologies will affect consumer attitudes, the skills marketers will need to learn, and other areas of concern for marketers over the next decade. From improved mobile assistants, to electronic aids that predict which products we will want and order them without human input, "search," in one form or another, will pervade modern life.