What Else Can B2B Marketers Do With Conversational AI?

Chatbots have been used for a few years now for lead-gen and content marketing use cases. Brands have deployed both rule-based and AI-powered chatbots to share relevant content, set up demos, walk customers through sign-up and automate customer service workflows -- all in an effort to deliver consistent, seamless experiences across channels and geographies. But this barely scrapes the surface of what conversational chatbots can do. So what comes next for conversational AI (CAI)? Conversational AI solutions play a critical role in connecting the dots between various elements of customer experience (CX).