4 Key Digital Transformation Trends in Hospitality By Rustam Gumerov – Hospitality Net

As new technologies evolve and market disruptors reach their critical mass, every industry faces the need for a core transformation. The hospitality industry is no exception. Modern guests expect to have a customer-centric hotel experience starting as early as choosing a destination and learning more about accommodations and property. Guests also want more comfort, features, convenience, faster customer service, new experiences, and the list is growing. Most of the customer-focused features offered by most large and small hotel operators and various chains are quite rudimentary vs. the possibilities brought by cutting-edge technologies.