3 Major Ways Artificial Intelligence is Changing Marketing

Despite what the average consumer may realize, AI, or Artificial Intelligence, is already a core part of their daily lives. In our modern lives, no one goes untouched by the power of Artificial Intelligence. Be it Siri or Alexa's conversational helping hands or Netflix's hyper-sensitive recommendation engine, there are few places in our digital lives that aren't enhanced by machine learning and algorithms. In the business world - especially in the marketing and advertising spheres - for any organization seeking to gain a foothold or maintain a lead, tapping into the power of AI is beyond the point of theory. Whether you're on board or not, here's a rundown of the 3 major ways AI is changing the face of marketing -- not only supplanting the traditions in who is looking at this data, but how we make key decisions, from content and creative to customer support to measuring and acting on data -- and ultimately, how you as a marketer can benefit.