Amazon.com: Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner (9780470526828): Galit Shmueli, Nitin R. Patel, Peter C. Bruce: Books
I plan to use this book as a supplement to an MBA-level course on Business Analytics. It is extremely well organized, clearly written and introduces all of the basic ideas quite well. It covers the fundamentals of "data mining" and "data visualization", classification and prediction, logistic regression, cluster analysis, and forecasting. It comes with a 6 month license to XLMiner which is an add-in to Excel and access to data for a number of cases. First of all, there are an incredible number of typos in the book -- far too many for a Second Edition.
Jun-29-2016, 22:59:17 GMT
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