Senso using AI to help lenders identify homebuyers

#artificialintelligence 

If mortgage lenders could figure out when their existing customers were thinking about moving, they could offer to help them find their next home -- and prequalify them for a loan. That's the thinking behind two complementary services offered to mortgage lenders by Senso, a Toronto-based fintech analytics startup. Senso Insights employs artificial intelligence to evaluate a lender's existing pool of borrowers to identify those who are actively looking to buy their next home. After calculating each homebuyer's purchasing power, Senso Engage provides them with personalized listings prioritized by neighborhood and affordability, along with access to loan pre-approval. This automated lead-nurturing campaign can help keep borrowers from defecting to another lender.

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