Hotels turn guest joy into marketing messages using artificial intelligence

Flip.to has created an artificial intelligence-led platform that it reckons is the start of "real personalisation at scale" for hotels. Well, the brand advocacy service – which usually incentivises guests to share their upcoming stay with their social networks as soon as they've booked a room – has developed a system whereby it uses two forms of machine learning to identify both human attributes (such as gender, age, etc) and characteristics within content to create new marketing messages for a property. Previously, guest "stories" would be collected and then shared on the Flip.to Now, using the AI processes, between Vision AI and Faces AI (the two new bits of Flip.to tech), a hotel can see all the content from guests automatically fitted with descriptions and tagged during the curation process, essentially saving the marketing team and effort of a manual process. "Amazing tech lets us gather real insight on the guest stories we capture.