If chatbots are to succeed, they need this

Chatbot technology is at an inflection point. The promises made about the potential for the technology have yet to come true. The market is predicted to grow 25% year-on-year to reach $1.25 Billion by 2025. Yet current attempts to build chatbots are failing. It is not clear how this apparent contradiction will resolve. Will chatbot technology develop to a point where it's easy to make chatbots that appear intelligent?