Sony retires Xperia C, M brands, only Xperia X until 2018

At MWC 2016, Sony revealed its new rebranding and re-envisioning efforts that would practically mean the end of the previous Xperia Z line. It seems, however, that the "Z" series isn't the only one getting the ax. Chinese media reports that Sony is focusing its smartphone thrust around the new Xperia X generation, all the way up to 2018. Noticeably missing are the Xperia C, M, and E brands that made up the rest of Sony's lineup, implying that those are similarly being retired in favor of a single name. While the Xperia Z series represented Sony's best of the best, the Xperia C, M, and E flavors occupied more budget friendly tiers. Sometimes they focused on certain features, like waterproof rating or battery life.