Buyer Beware: What Text Analytics Providers Won't Tell You.

But you probably know this already, if only from the preponderance of conference presentations, blogs and trade articles on the topic. Yes, text analytics are all the rage these days. You may feel under the gun to catch up, but if you're late to the game, you may be comforted to know that for many people, text analytics aren't living up to the hype. Nearly every researcher I come in contact with at conferences and through my professional network is at least actively investigating text analysis if they haven't already adopted a solution. And in either case, they're frequently underwhelmed. It's my experience that there are two primary reasons for this: How Do I Know Before I Buy?