Banners Make Yet Another Request. This Time its to IBM Watson's AI

You would be amazed about how many requests are made for a banner on a website. All kinds of tracking services are called along with the actual banner content. Now another request will increase load time. The Weather Company, an IBM Business is announcing Watson Ads, an industry-first capability in which consumers will be able to interact with IBM Watson through advertising, by being able to ask questions via voice or text and receive relevant information about the product or offering. Marketers have long sought an advertising solution that can create a one-to-one connection with the consumer, that can be personal, relevant and valuable; and can scale across millions of interactions and touchpoints. Watson Ads will help marketers achieve those goals, and can also help them uncover consumer and product insights faster than ever before, revealing connections previously invisible to human data scientists.