Geek Spring Breakers Fall in Love With VR

Each year a crazy thing happens. From around the country, and now increasingly around the world, a strange band of adventurers travels to Austin, Texas. It's hard to describe them, a mix of content creators, technologists, game designers, and consumer brands. They come to participate in South By South West (SXSW) Interactive. Don't be confused if you arrive and find yourself hanging out with filmmakers or musicians, as there are separate content tracks for film and music.