Google details DeepMind AI's role in Play Store app recommendations

AI and machine learning model architectures developed by Alphabet's DeepMind have substantially improved the Google Play Store's discovery systems, according to Google. In a blog post this morning, DeepMind detailed a collaboration to bolster the recommendation engine underpinning the Play Store, the app and game marketplace that's actively used by over two billion Android users monthly. It claims that as a result, app recommendations are now more personalized than they used to be. In an email, a Google spokesperson told VentureBeat that the new system was deployed this year. It's not the first time the DeepMind team has contributed its expertise to the Android side of Google's business, it's worth noting.