How retailers can transform using data in the cloud

Cloud can do much more than reduce a retailer's cost of computing and data storage. In fact, it can offer new experiences to both employees and customers which are hard to imagine without being on cloud. While this may sound intuitive to digital natives, traditional organisations need to wear a different lens to understand the power of cloud. Digital solutions can enable intelligent retail that better understands customers, empowers employees to deliver breakout customer experiences, builds robust supply chains and contributes to reimagining the customer experience. A good starting point is prioritising desired business capabilities.