Augmented Intelligence Can Help Bust Silos And Optimize Customer Experiences, Says New Study

NEW YORK (November 29, 2017)--Technology-driven competition is becoming fierce and unrelenting. Companies today can deliver seamless, high-quality customer experiences across the whole of their marketing, commerce and supply chain function. With the ability to tap multiple data sources while interfacing with knowledge workers using natural language, "augmented intelligence" systems leverage business rules, machine learning and advanced analytics to comb through mountains of data and help teams deliver end-to-end optimization. According to a new report by Forbes Insights, in association with IBM, "Industry-Leading Customer Experiences: How to Identify Opportunities, Bridge Silos and Accelerate Results With Augmented Intelligence," the use of myriad, single- or limited-purpose, and thus disconnected, technologies lead to a severe lack of interoperability. Processes remain optimized by function as opposed to enterprise-wide.