Actors' Union Says It Will 'Fight Back' Against Porn Deepfakes

Already stars like Gal Gadot and Cara Delevingne are victims of nonconsensual face swapping. The Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) recently made a bold statement against deepfakes, a technique that uses artificial intelligence to digitally impose an actors' likenesses into a film without permission. As reported by Deadline Hollywood, the president of SAG-AFTRA, Gabrielle Carteris, wrote in the union's monthly magazine that it has "undertaken an exhaustive review of our collective bargaining options and legislative options to combat any and all uses of digital re-creations, not limited to deepfakes, that defame our members and inhibit their ability to protect their images, voices and performances from misappropriation." Carteris is specific about these unauthorized uses, using examples of "in advertisements, products, merchandise, company branding, fake news, movies, video games, or pornography." The use of deepfake technology to create non consensual erotic content is considered particularly shameful.