This Company Is Betting a Little Artificial Intelligence Will Eliminate Your Bad-Hair Days

You can already find artificial intelligence inside your Facebook account, your Siri app, and even your Netflix recommendations. Soon you may find A.I. in an unlikely place: your shampoo bottle. Launched in early December, New York City-based beauty startup Prose developed a software that analyzes 85 customer data points to automatically formulate a line of hyper-personalized professional hair care products. This isn't just shampoo designed for a few standard variables, such as curly, straight, or dyed locks. Stylists at 16 partner salons in New York, San Francisco, and Los Angeles help customers analyze their hair via the Prose app.