What does artificial intelligence mean for loyalty marketing? – RetailWire

Most brands and retailers haven't even approached 1 percent of AI's potential. I agree with Bill's statement "Enhancing your analytics engine with AI can make it possible to optimize individual experiences at scale" but… that is only a first step and will fall short of meaningful personalization in the long run. The biggest blunder I see everywhere AI is employed in a consumer/user-facing scenario is keeping it under the covers away from users. AI is most often employed as a secret analysis mechanism which limits it to being only as good as underlying algorithms and the assumptions driving them. There is a complete fear of using those assumptions as a basis of asking consumers/users if the AI-generated conclusions are correct or if not, where they are wrong or what their preferences are.