AI on the high street: Clever shopping with artificial intelligence ITProPortal.com

As retailers and brands predict and plan for the way consumers will shop in the future, artificial intelligence (AI) is high on the business development strategy for 2016 and beyond. Promising significant benefits for both retailers and consumers, AI is already around us and used everyday within shopping and payments. Businesses are embracing the benefits of the technology and progress within AI is accelerating at pace, with big things expected for the near, and distant, future. AI can process'big data' far more efficiently than humans and can recognise speech, images, text, patterns of online behaviour – for example to detect fraud – as well as appropriate advertisements for upselling. Smart machines and technology can turn data into customer insights and enhance service provisions, bringing the digital experience closer to the in-store interaction for consumers.