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Due to similar problems, some even prefer to steer away from AI, preferring to simply call it machine intelligence. It's simply no longer artificial intelligence in as much as technically it remains so. Looking beyond these marketing pitches, there are some really serious developments of seismic proportions that are taking place around the idea of artificial intelligence. What is even more intriguing is that the developments taking place around AI have potentially far reaching consequences on just about every soul on the planet.