Adding machine learning to a serverless data analysis pipeline Google Cloud Big Data and Machine Learning Blog Google Cloud Platform

In the right architecture, machine-learning functionality takes data analytics to the next level of value. Editor's note: This guest post (translated from Italian and originally published in late 2016) by Lorenzo Ridi, of Google Cloud Platform partner Noovle of Italy, describes a POC for building an end-to-end analytic pipeline on GCP that includes machine-learning functionality. "Black Friday" is traditionally the biggest shopping day of the year in the United States. Black Friday can be a great opportunity to promote products, raise brand awareness and kick-off the holiday shopping season with a bang. During that period, whatever the type of retail involved, it's also becoming increasingly important to monitor and respond to consumer sentiment and feedback across social media channels.