How PLM Can Learn from Machine Learning

In this exclusive guest piece, Mangal Anandan, Vice President, Products and Solutions for First Insight, Inc., explores some specific applications of machine learning in relation to PLM systems. First Insight empowers retailers and brands to design, select, price and market new products with confidence. Digital transformation will be the key to survival for many retailers and brands. We recently saw Mickey Drexler, who just announced his resignation from J.Crew, admit in a Wall Street Journal article that "he missed it," referring to his underestimation of the speed of change that technology would bring to retail. With the advent of big data, machine learning (ML) and other technologies are introducing new ways to manage everything from customer engagement, to design, to supply chain, to product lifecycle management and beyond.