Take the human error out of your Big Data strategy with machine learning

Machine learning is being used by companies such as Netflix, Facebook, and Spotify for automated data analysis. The results are then used to create recommendations based on past consumption habits. This approach is based on algorithms that learn and adapt to the usage data and patterns that emerge, not the hard-coded rules used in traditional analytics. Netflix in particular has successfully leveraged analytics for years, and their strategy serves as an example of how machine learning can help you gain a competitive advantage. Big Data analytics, being based on manual processes to search for patterns in data, has a major flaw--humans.