Artificially intelligent marketing ZDNet

What is AI? Everything you need to know about Artificial Intelligence Product Requirements Documents (PRDs) are a common tool for getting product teams on the same page at the beginning of product development cycles. Typically written by marketing, PRDs seek to lay out what functions a product must have in order to be competitive at launch in 2-3 years. As with any future prediction, it involves many assumptions about technologies, markets, and use cases. In a written document, words matter, and team members should have a similar understanding of what the words mean, and what the assumptions behind them are. Too often though, that common understanding is lacking.