Amazon is said to have tweaked search algorithm to favor its own products

It seems Amazon may be putting profits before customers. The Wall Street Journal has reported that the retail giant tweaked its product-search algorithms in order to favor its own'private label' and higher profit margin products– instead of what is most relevant for consumers. Programmers involved with the search algorithm are said to have opposed the change, as Amazon's principles stress they'work to earn and keep customer trust'. The changes were cited by sources familiar with the situation, who claimed Amazon's product-search system was changed last year. The Wall Street Journal has reported that the retail giant tweaked its product-search algorithms in order to favor its own'private label' and higher profit margin products– instead of what is most relevant for consumers Prior to the switch, algorithms would first show products that were bestsellers or relevant to what customers were looking to purchase.