Genshin Impact: the video game that's slowly taking over the world

Genshin Impact seems to have come from nowhere. A month ago nobody knew what it was; now ads for it are plastered all over the New York subway and it's the talk of gaming Twitter. It has raked in more than $100m (£75m) in its first two weeks, placing it among the Chinese games industry's most successful forays into the global scene. That's because it's a pretty good game that looks, sounds and feels expensive, but is available for free – at least at face value. Like Nintendo's The Legend of Zelda: Breath of the Wild – which it heavily resembles, at least on a surface level – Genshin Impact is an action-packed role-playing game with a huge world, chock-full of gorgeous vistas to explore by running, climbing and gliding.