Google is quietly moving toward ads in Gemini

PCWorld reports that Google is exploring adding advertisements to its Gemini AI app, following OpenAI's implementation of sponsored ads in ChatGPT's free and budget plans. Google's business chief Philipp Schindler views ads as potentially valuable commercial information if properly integrated, while the company has already tested ads in AI Mode and AI Overviews. This move could make AI services more accessible but raises important concerns about maintaining transparency and ensuring ads don't influence AI responses. Putting ads in AI replies is a controversial but lucrative practice, and it's one that OpenAI has already embraced with its free and budget-priced ChatGPT plans. But while Google hasn't gone there yet with Gemini, company execs admitted they're mulling the idea.