Amazon's earbuds are a shot at Google, not Apple

Late Thursday, Bloomberg reported that Amazon could be working on a pair of wireless earbuds, similar to Apple's AirPods. Just as the latest AirPods offer hands-free access to Siri, the rumored Amazon pair will also likely work with Alexa. They'll also apparently have gesture controls and come in a charging case, again, much like the AirPods. But as much as it seems Amazon is going after Apple with this new venture, the company might really be going after another rival too: Google. When it comes to the virtual assistant wars, there are really two main players: Alexa and Google Assistant.