2017 Marketing Word Of The Year: 'AI'

The "Marketing Word of the Year" for 2017 is actually an acronym: AI. That's the word from the Association of National Advertisers, which just released the 2017 winner of an annual member survey ranking the most influential word and/or terms of the past year in marketing. It's the transformative phenomenon that's going to reshape the world as we now know it," said one anonymous ANA member, providing a verbatim response to the online survey conducted the week of Nov. 27. In total, 403 ANA members responded. "Automation, machine learning, cognitive … if we aren't thinking about using it, employing it already, or at the very least talking about it, we're missing out on some incredible'on the cusp,' opportunities," said another.