Leonardo DiCaprio, Barry Sternlicht back Qloo, a cultural recommendation engine

Qloo Inc. closed a 4.5 million Series A round of venture funding to support the growth of its cultural recommendation engine. Investors included: Academy Award-winning actor Leonardo DiCaprio; Starwood Hotels founder Barry Sternlicht; Pierre Lagrange of GLG Partners; and Adriaan Ligtenberg's AllMobile Fund, along with other individual angel investors. According to the startup's co-founder and CEO Alex Elias, New York City-based Qloo combs through proprietary and open source data online to learn about consumers' preferences, and how their tastes correlate across eight major categories: music, film, television, dining, nightlife, fashion, books and travel. The cultural correlations can sometimes surprise marketers. Tomorrow, the Cleveland Cavaliers will face off against the Golden State Warriors in game 6 of the NBA Finals in Ohio.