How AI will serve as a business concierge in the future

Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every year, more than double the size of the B2C economy. Is artificial intelligence the rocket fuel to take us through the next decade of marketing technology? AI is not about inventing a new task or a new way of being intelligent, but simply mimicking human intelligence. Given that it's a machine doing the work, AI can be done at infinite scale since it can read and process billions of data points with perfect memory.