The true value of conversation intelligence

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Conversation intelligence has increasingly become a critical purchase for sales teams that are looking to either build or expand the core sales tech stack to gain customer insights. Recently, the widespread availability of high-fidelity transcription and text mining to sales tech vendors ranging from CRM to sales intelligence platforms has commoditized its value as another source of sales insights. But using conversation intelligence for these three things misses the forest for the trees. In fact, with sales readiness emerging as the next frontier in the ongoing productivity and performance of sales reps, conversation intelligence is taking on a greater role and greater importance.