10 Ways AI Can Improve Digital Transformation's Success Rate

Bottom Line: Customers' preferences, purchasing power, and loyalty need to be the catalyst that drives any digital transformation strategy with AI providing meaningful insights that motivate companies to change. Digitally transforming or improving customers' experiences needs to be the cornerstone of any investment in new technologies or business processes. It's important to get beyond digital transformation as purely a technical, abstract construct and see it as a must-have strategy to retain customers and attract new ones. The most successful digital transformation projects are known for the hundreds, if not thousands, of successful customer stories they generate. Why are customer stories and the data supporting them so essential for digital transformation strategies to succeed?