The rebirth of Aibo is also a chance to revitalize Sony's brand

Sony was once the king of consumer electronics, the Apple of its day. It had a slew of iconic products. The brand was so synonymous with cutting-edge quality, its tagline was simply "It's a Sony." But against the rise of tech giants such as Apple and Samsung, it's struggled to adapt to changing trends in the electronics world and watched its prominence evaporate in nearly everything from televisions to smartphones. Now, Sony is trying to reintroduce itself to the US market.