Snapchat's Scan feature can identify dogs, plants, clothes, and more

Snapchat's camera has to date mostly been associated with sending disappearing messages and goofy AR effects, like a virtual dancing hot dog. But what if it did things for you, like suggest ways to make your videos look and sound better? Or show you a similar shirt based on the one you're looking at? Starting Thursday, a feature called Scan is being upgraded and placed front and center in the app's camera, letting it identify a range of things in the real world, like clothes or dog breeds. Scan's prominent placement in Snapchat means that the company is slowly becoming not just a messaging app, but a visual search engine.