How Marketers Can Employ Social AI for Lead Generation - The Marketing Scope

Marketers use social in a variety of ways, from searching for social promoters to boost brand awareness to improving and personalizing the customer experience. As investments in Artificial Intelligence (AI) continue to boom, marketers are looking for ways to combine the two powerhouses--AI and social--to optimize their reach and bring more value to consumers. Leveraging AI as part of your social media strategy can bolster your lead generation efforts, too. There are plenty of uses for AI when it comes to lead gen. In a recent article, Prepare for Artificial Intelligence to Power the B2B Sales Process, I predicted we'd see a lot of movement in this market, specifically in the development of AI apps used for enhancing the sales process and in AI acquisitions by SaaS powerhouses.