Chatbots Startups and the Future of Marketing and Selling

The "marketing conversation" will become a human-machine conversation. That the essence of marketing is a "conversation" between a business (or any "brand") and its customers and potential customers has been a marketing tenet (and cliché) for a long time. While that conversation has been conducted over the last twenty years increasingly through a computer screen with the help of a keyboard, it is now transforming into human-machine conversation. "The conversational UI," says Shah, "is going to be an even bigger leap in software than we had with the shift to Web-based software. We are all re-thinking now how to build products."