PwC: Artificial Intelligence Will Be The Business Advantage Of The Future

Business decision makers are optimistic about artificial intelligence and the impact it will have on their businesses, according to a new study by PwC. "A Revolutionary Partnership: How AI Is Pushing Man And Machine Closer," a survey of 2,500 U.S. consumers and business decision makers, found that business leaders, specifically, believe AI is going to be fundamental in the future. In fact, 72% termed it a "business advantage." Business decision makers said they are most optimistic about AI's potential to increase efficiencies with automated communications and alerts to enable more proactive approaches (70%) and to improve big data analytics (59%). Additionally, PwC found, AI has the potential to minimize customer service pain points, with consumers beginning to prioritize AI service experiences over human contact.