It takes a human to get the best out of AI WARC

AI is a regular feature of news stories across nearly every industry. But, says Stephen Upstone, the headlines hide the fact there's a big human role in making AI work effectively. From healthcare, to driverless cars, to cyber security, AI is increasingly seen as the Holy Grail for innovation, productivity and profitability. At the other end of the spectrum, nay-sayers preach the coming obsolescence of humans with the rise of the job-killing robots. But in reality, the use of AI – in marketing and advertising, at least – is not immediately as clear cut as the sensationalising headlines suggest.