3 Ways AI Can Make The Most Of Mobile Data

This article is part of CMO.com's February series about mobile. There's no arguing that smartphones are firmly entrenched in our everyday lives. In fact, recent Adobe research found that consumers spend the same amount of time sleeping as they do consuming content on their smartphone devices. And while the phone provides a means of connecting with consumers wherever they are, customers have always been one step ahead of brands. But as the adoption of artificial intelligence accelerates, brands may be able to catch up, experts say.