How we pinpointed the generalized impact of 73 kinds of severe weather on fast food and retail…

We all know severe weather impacts demand for quick service retail chains. Those working in the industry know it impacts for longer than simply the day or two of the event itself. But building a model to accurately identify these demand impact patterns was impossible for QSR chains given the limited frequency and distribution of severe weather event data. Here's how my team tackled it and successfully pinpointed the multi-day impact of 73 different kinds of severe weather events. You need information -- you need numbers. So my team needed to find a way to turn the costly chaos of severe weather impact into accurate impact figures as soon as a watch or warning was issued.