This 700 million startup thinks artificial intelligence tech should oversee your entire financial life

Investment "robo-advisor" Wealthfront launched a major update Thursday that represents the company's first big step toward becoming an all-in-one financial hub, powered by artificial intelligence. The idea behind "Wealthfront 3.0," as CEO Adam Nash calls it, is to provide personalized financial recommendations for your entire life, many of which are made possible by linking to the APIs of other services. Nash tells Business Insider that integrations with other platforms like payments app Venmo, real-estate platform Redfin, and peer-to-peer lending startup Lending Club, are the backbone of this new push for the company. Wealthfront was started on the premise that an algorithm could construct you a better and more consistent investment portfolio than a traditional investment advisor -- and for lower fees. And that is still what it's most known for.