IBM predicts AI will create a new breed of marketers

As the calendar flips, marketers will look to find new ways to gain an edge. As IBM predicts, a new breed of marketers is emerging with the help of artificial intelligence. IBM Watson Marketing released its 2019 Marketing Trends Report, highlighting trends in the industry. The team predicted that in the emotion economy, consumers will likely engage more with brands that are authentic and deliver on their convictions. That may not be a new development on its own, but IBM believes AI and machine learning will make hyper-personalization a reality as the proliferation of data and the streamlining of marketing stacks will allow marketers to deliver personalized content at a massive scale.